問題文
A specialty retailer wants one continuous experience: shoppers browse and buy online, get order updates and support after buying, and receive tailored promotions. The architect maps products to the journey. Which mapping correctly aligns products to the browse-and-buy, service, and marketing stages?
選択肢
- The service application powers browsing, purchase, and promotions, so no other product is required; the case console doubles as the product catalog and the checkout that shoppers use to place their orders and to track the parcels afterwards as well.
- Commerce powers browse and purchase, the service application powers post-purchase support, and the marketing platform powers tailored promotions, each aligned to the stage where it delivers value.
- The marketing platform powers browsing and checkout, while commerce is used only to send promotional emails, so the storefront can be retired and the marketing platform can host the entire browse-and-buy experience by itself for shoppers and agents alike.
- A single product covers each stage, so mapping the journey to specific products is unnecessary, and one tool is expected to run the storefront, the support queue, and the promotional sends on its own with one team configuring all three of those areas.