問題文
A fashion retailer's sponsor wants a defensible reason for choosing a customer data platform over simply pointing all products at the commerce database. What reasoning best justifies the customer data platform in discovery?
選択肢
- The choice does not matter because all customer data is identical across products.
- A customer data platform ingests data from every product, resolves identity across them, and builds a unified profile for activation, which the transactional commerce database is not designed to do.
- A customer data platform is only a reporting tool, so it adds no value beyond dashboards, and the identity work would then fall to whichever product the analysts happen to query for their own charts.
- The commerce database should be exposed directly to each product as the shared profile store, because a transactional order database can serve as the cross-product identity resolution engine as long as enough integrations are pointed at it.