問題文
A toy retailer's requirement is to show a returning shopper personalized recommendations that draw on their behavior across the storefront, email, and past service interactions. Where does the customer data platform's unified profile add the most value in this design?
選択肢
- It ought to replace the service application's case data as the master of support history, so agents can work from the profile and the case records now held in the service application may be retired once the profile has taken that history over entirely.
- It adds no value since each product already personalizes on its own, so the storefront would keep recommending from its own page views while the send tool worked only from its own click history file and neither of them ever sees the other's signals.
- It should become the transactional order database for the storefront, because a unified profile is the natural place to process every checkout and hold the authoritative order records for the commerce platform going forward as the retailer grows into it.
- It ingests signals from every product, resolves them to one person, and activates a unified profile so personalization can draw on cross-product behavior rather than a single product's siloed view.