問題文
A retailer wants to know how the customer data platform's unified profile relates to each product's own customer record. Which statement best describes the relationship in the architecture?
選択肢
- Each product keeps its own record as its operational store, and the unified profile is a resolved cross-product view built by ingesting and matching those records, used for segmentation and activation rather than replacing them.
- Each product's record and the unified profile are identical by default, so resolution is unnecessary, so the platform can be pointed at one product and the segments read whatever that product happens to hold at the moment.
- The unified profile must physically replace and delete each product's own customer record, so that after resolution every product stops keeping any operational customer data of its own and reads solely from the platform from then on.
- The unified profile is only a backup copy of one product's record, so the segments are built from a single product's fields and the other products contribute nothing to the view that drives personalization of the storefront.