問題文
A strategy designer at a national courier company is planning where alignment is needed across a six-month project. At which point should the group agree on what success looks like?
選択肢
- At the point where the idea is brought to market, since the measures that matter are the ones reported after launch.
- At challenge framing, before discovery begins, so that later agreements can be built on a definition of success the group already accepts.
- At the end of discovery, once the research has shown which outcomes are realistic, because a target agreed without evidence may prove unachievable and have to be withdrawn.
- At the design direction milestone, when the team knows what it will build.