問題文
The chief operating officer of a regional credit union tells a strategy designer, "Build us a mobile app that lifts digital engagement by 20 percent this year." Early interviews show that members abandon loan applications because they cannot tell which documents are still missing. What is the most appropriate challenge statement for the project?
選択肢
- The credit union will deliver a mobile application with document upload, push notifications, and a status tracker so that the engagement target is met.
- Members find the loan application confusing and would prefer a simpler experience with fewer documents and clearer wording.
- Members cannot see what an application still needs, so they give up; the credit union wants more of its lending relationships to progress without a branch visit.
- Digital engagement must rise by 20 percent within the current fiscal year.