問題文
A retailer must connect commerce, service, and marketing so that agents see orders and marketing reaches CRM contacts. Which combination of connectors best fits, with the least custom effort?
選択肢
- Route everything through the marketing platform because it contacts customers, so the order data an agent needs and the CRM contacts both travel through the send tool on their way to the agent who is waiting on the phone with the customer meanwhile.
- One custom point-to-point build for each link written from scratch, because standard connectors between commerce and service and between marketing and the CRM are too rigid to be trusted for the exact scenarios they were designed to handle.
- Give agents direct database access to commerce and export CRM contacts by hand, so each agent queries the order tables directly and somebody uploads a contact file into the send tool each week and prays that the columns still line up on arrival.
- The commerce-to-service connector so agents see orders, and the marketing-to-CRM connector so campaigns reach synchronized contacts, using standard connectors where they meet the requirement.