問題文
A retailer must reconcile a regional consent law with a global marketing integration that currently applies one consent rule everywhere. What is the sound resolution of this conflict?
選択肢
- Consent law can be ignored in a global integration, so the same send rules are applied in every market and the strictest region simply receives whatever the global template happens to allow for that quarter's campaign calendar in each market.
- One global consent rule should always be applied everywhere, because a single worldwide rule automatically satisfies every region's consent law at once, so a stricter region's requirements are met even when the global rule is more permissive than that region allows.
- Encryption of the consent field resolves the legal conflict, so the single global rule can stay in place as long as the stored preference is encrypted while it is sitting at rest somewhere inside the vendor's own data center in another region.
- The integration must respect each region's consent rules, so the design applies region-specific consent handling rather than one global rule that may violate a stricter region's law.