問題文
A retailer is drafting its first email marketing strategy. Which activity most directly defines who the marketing messages should be created for?
選択肢
- Segmenting the audience into groups based on shared characteristics and needs
- Deciding which day of the week has the highest historical open rate, which the scenario is expected to accept without any further checks
- Choosing the font and color palette used across every email
- Selecting the email service provider that will deliver the messages