問題文
Analytics shows that most subscribers of a food delivery service read email on a phone, yet the click rate on the main offer is low. The email uses a three-column layout with a small text link at the bottom. What should the team change first?
選択肢
- Move to a four-column layout with a narrow text link repeated at the end of every content module, so the main action is reachable with one thumb.
- Move to a two-column layout with the button hidden behind a hover effect, so the main action is reachable with one thumb.
- Move to a single-column layout with a large tappable button placed above the fold, so the main action is reachable with one thumb.
- Move to a fixed-width table layout with the offer shown as one large image, so the main action is reachable with one thumb.