問題文
A charity's monthly appeal has stable open and click figures, but the share of recipients asking to stop has doubled over three months. Which conclusion does that support?
選択肢
- The mix of frequency and relevance is pushing readers away, so the sending plan needs review rather than the creative alone.
- The mix of sender names and reply addresses is pushing readers away, so the sending plan needs review rather than the creative alone.
- The mix of image sizes and file formats is pushing readers away, so the sending plan needs review rather than the creative alone.
- The mix of link aliases and tracking parameters is pushing readers away, so the sending plan needs review rather than the creative alone.