問題文
A hotel group buys media on several advertising networks and also sends email and mobile messages. Executives ask for one place where spend, reach, and revenue from all of those channels can be compared. Which extension product addresses the requirement?
選択肢
- Advertising, because it collects addresses from the sendable data extensions and the journey audiences into one segment and presents the match that the advertising network confirms after the upload.
- Intelligence, because it collects spend and revenue figures from the advertising networks and the messaging channels into one reporting model and presents the side by side comparison that the executives asked for.
- Personalization, because it collects signals from the website sessions and the mobile app screens into one profile and presents the recommendation that the individual visitor responds to most readily.
- Einstein, because it collects behavior from the past sends and the recent opens into one score and presents the ranking that the marketer uses when the next audience is chosen.