問題文
A bookstore wants each newsletter to open with the recipient's first name, which already sits as a column on the sendable data extension. Which way of individualizing the message does the consultant recommend?
選択肢
- Build a rule set over the greeting as dynamic content, since the value travels with the row that the send reads and needs a condition for each variation to resolve while the message is being assembled for that reader.
- Place the attribute directly in the greeting as a personalization string, since the value travels with the row that the send reads and needs no rule and no lookup for the send to resolve while the message is being assembled for that reader.
- Attach a separate template to the greeting for each name, since the value travels with the layout that the send reads and needs a version for each recipient to resolve at the time of the send.
- Write a lookup over the greeting in a script, since the value travels with a related table that the send reads and needs a query for each recipient to resolve while the message is being assembled.