問題文
Leadership wants one place to see marketing ROI by combining spend and results from email, ads, and web analytics. Which additional product best fits?
選択肢
- Marketing Cloud Intelligence (Datorama), which ties marketing cost to outcome in one view so return on the spend can be judged.
- MobileConnect, which sends SMS messages to opted-in subscribers and therefore cannot serve as the single cross-channel place to analyze marketing spend and ROI.
- A publication list used for reporting.
- A new delivery profile for the account, which gathers the cost of each campaign next to its results so leadership can read return on spend in one screen.