問題文
Marketing wants to target their known subscribers with ads on external ad platforms, and reach new people who resemble them. Which Advertising Studio capability fits?
選択肢
- Advertising Audiences, which push CRM/subscriber audiences to ad platforms and can build lookalike audiences of similar people.
- The Preference Center subscription list.
- MobileConnect keywords, used for SMS opt-in, which is how a known audience is handed to an external ad platform along with a request for similar people.
- A sendable data extension used for email, which is what actually pushes the known subscriber audience out to the external advertising platforms for targeting.