問題文
At a hotel group, the sales team keeps corporate contracts in a spreadsheet, the front desk keeps guest complaints in a shared mailbox, and marketing keeps its mailing list in another tool. Executives cannot tell which corporate clients have unresolved complaints. Which statement best describes how an integrated CRM platform addresses this?
選択肢
- It stores the customer data once so that sales, front desk, and marketing all work from the same records and can see each other's activity.
- It replaces the need for departments to agree on shared definitions, because each team can keep its own meaning for the same field.
- It keeps each department's existing tool in place and produces a nightly document listing the differences between the three data sets.
- It removes the need for reports, because the data is stored in one place.