問題文
An insurer wants to send one policy renewal notice per address rather than one per named insured, and wants the members of the address grouped together. Which unification approach fits?
選択肢
- Unify individuals as usual and add an exclusion criterion to the segment so that only the first person found at each address remains, which produces one recipient per address without changing the unification design.
- Unify at the household level so members sharing the same address are grouped, and target the group rather than each person.
- Unify individuals and then rely on the destination platform to deduplicate by address at send time, as grouping people who live together is a delivery concern rather than a modeling concern.
- Change the reconciliation rule to source priority, since the rule that picks values is also what decides whether a household or a person is the unit.