問題文
A retailer weighs whether to introduce a customer data platform. The sponsor asks the architect to frame its value against its cost. Which framing is soundest?
選択肢
- The platform should be adopted in each program regardless of need, because its ingestion, modeling, and operational costs are negligible and a unified profile is valuable even when no outcome depends on resolving identity first.
- The platform ought to be adopted only to reduce storage costs, so the business case rests on the disk the platform saves and the resolved profile it builds counts for nothing much at all beside the storage the sponsor is asked to fund.
- The platform's value is a resolved, unified profile that enables cross-product personalization and segmentation, weighed against the cost of ingesting, modeling, and operating it, so it is justified where unified identity drives outcomes.
- The platform has no value because each product already personalizes on its own, so the cross-product signals each product misses are treated as noise and the sponsor is told the platform would add nothing to the program at all.