問題文
A grocery chain wants shoppers to receive an email a few hours after they abandon an online basket, and a birthday offer each year. The business asks which Salesforce product powers these outbound customer communications. What should the architect recommend and why?
選択肢
- Service Cloud, given that case management is the tool for reaching out to customers on a schedule, so an abandoned basket may be raised as a case and the birthday offer would be queued as a follow-up task for an agent to work through.
- Marketing Cloud, because orchestrating triggered and scheduled outbound journeys such as abandoned-basket and birthday messages is exactly the engagement capability it provides.
- B2C Commerce, because the storefront can send all marketing emails directly and no separate engagement product is needed, so the same catalog job that prices a basket also schedules the birthday offer each year from the same job queue.
- The customer data platform, because it stores unified profiles and can therefore act as the send engine for scheduled and triggered emails to each shopper in the segment, which removes any need for a separate engagement platform in the design.