問題文
A cosmetics brand wants two things: product recommendations that update in real time as a shopper browses, and a multi-step onboarding email series that unfolds over the first two weeks after signup. The architect is asked why these should use different marketing capabilities. What is the best reasoning?
選択肢
- Both should be built as a single real-time personalization ruleset, because a two-week onboarding series is simply a personalization rule that happens to run slowly over many days rather than within one browsing session of its own.
- Both ought to be built as one scheduled email, because personalization and onboarding are the same thing, so the shopper who is browsing right now waits for the next scheduled send to see anything tailored to them.
- Real-time on-site personalization reacts to in-session behavior, while a multi-step onboarding series is a scheduled journey, so a personalization capability powers the browsing experience and a journey capability powers the timed onboarding.
- Neither needs a marketing capability; the storefront can do both, so the storefront would run the two-week onboarding series as well as reacting to the current browsing session all by itself.